Freedom Day: No big return to the office for West Lindsey workers

Business leaders say the emergence of hybrid working models – encouraging a mix of home and on-site working – could be behind a slight fall in activity in workplaces across England following so-called “Freedom Day” on July 19.

Google uses location data from phones and other personal devices to track trends in people's movement in different parts of their daily lives.

It compares footfall in five areas outside of the home – retail and recreation, supermarkets and pharmacies, parks, public transport and workplaces – to a five week-baseline period recorded before the Covid-19 crisis.

In West Lindsey average activity in workplaces was 16 percent below normal levels in the week commencing July 19.

This was down slightly from 13 percent below during the previous week, when the Government’s instruction to work from home where possible was in place.

Across England, average workplace activity also fell slightly from 24 percent below normal levels to 26 percent under.

The lack of change nationally is unsurprising, said the Confederation of British Industry, which conducted a recent survey revealing fewer than one in 20 business leaders were considering returning staff to work entirely from the office.

The majority were thinking of bringing in hybrid models where employees would work from home and in the office, the survey commissioned by the University of Leeds found.

Maxine Bligh, director at the CBI, which represents businesses across the UK, said: “The pandemic has taught employers that, in general, people can do large parts of their job from home without any impact on productivity. There have also been benefits felt for employees in terms of health and wellbeing."

She added that many people are having to self-isolate due to potentially coming into contact with someone who has coronavirus, which could also be impacting workplace activity levels.

The final lifting of restrictions on July 19 saw the end of social distancing and limits on how many people can meet up indoors and outdoors.

Nightclubs were allowed to reopen and large music and sports events can now take place.

Google data for the week ending July 25 in West Lindsey shows:

Activity in retail and recreation establishments was 22 percent above normal levels – up from 14 percent above the week before

In supermarkets and grocery stores, it was 38 percent above usual – up from 36 percent above in the previous week

It was 26 percent below the baseline on public transport – down from 23 percent below the week before

Across England, retail and recreation saw the biggest boost in activity following Freedom Day, up from 10 percent below pre-pandemic levels in the week to July 18, to five percent below the following week.

The increase in activity was welcomed by the British Independent Retailers Association.

Andrew Goodacre, chief executive officer, said: "People are still coming to terms with the new guidelines, so any increase in visitors to places where there is retail is good given the tough time businesses have had over the past year.”