Thousands of visitors are expected to descend on Horncastle next weekend for what promises to be a double bonanza of festival fun.
Saturday will see the town stage the official launch of the district-wide SO Festival.
It will feature a state-of-the-art lighting show and top class street entertainment.
The following day, more big crowds are expected for Horncastle’s Summer Festival.
Again, it will feature live music, stalls, displays and events for the whole family.
Organisers are billing it as the “biggest and best” summer festival ever.
Together, the two festivals are set to create a carnival like atmosphere and are expected to generate thousands of pounds for the local economy.
Already, there are reports that hotels are booked up for miles around.
One hotel worker said: “We could have let our rooms twice over.”
Local businesses have been urged to open up after many opted to close during the SO Festival last year
Horncastle’s mayor, Councillor Sandra Campbell-Wardman, said: “It promises to be a tremendous weekend.
“It’s a great chance to show what Horncastle has to offer and to really put the town on the map.”
Publicity for the SO Festival promises “beautiful Roman frescoes and snowy tundras, along with luminous fairies, fire-spouting musical instruments and a wise and ancient treasure.”
The world renowned Ross Ashton will transform the facades of historic buildings, including the Horncastle News, into fantastic works of art as he unveils his newest projection displays.
Mr Ashton said: “In-keeping with the festival’s theme of journeys, we hope to transport visitors to another time and place.”
*Full details for the So Festival are available from www.sofestival.org and the Summer Festival from www.horncastlefestivals.co.uk