Thousands of people are expected to descend on Horncastle later this months for a packed weekend of family fun.
On Saturday June 27, the town will play host to one of the first events in the district-wide So Festival.
And, the following day, Horncastle will stage its annual Summer Market which attracts visitors from all over the country.
Combined with the arrival of the British National Time Trial Cycling Championships at nearby Cadwell Park and Ruckland on Thursday June 25, it promises to be a bumper time for the town’s businesses.
One business owner said: “Trade has been pretty slow this year but there should be lots of visitors about for the festivals and we expect to be busy.
“It’s great chance to put the town on the map. We just hope the sun shines!”
The official programme for the SO Festival - the fastest-growing free festival in the East Midlands - has been announced.
The 11-day event includes international musicians, world-renowned theatre and some of the most innovative dance acts as part of the line-up, which is now available on the festival’s website.
Festival-goers can expect exciting attractions and amazing performances at seven different towns across East Lindsey - including Horncastle and Woodhall Spa.
Lorna Fulton, festival director, said: “The diversity of acts on this year’s programme really shows how unique the festival is going to be with so many new and exciting attractions.”
It has been confirmed that one of the acts appearing in Horncastle will be the award-winning and world-travelled FlameOz who will bring explosive fire dancing to the town.
Meanwhile, plans are also in hand for the town’s Summer Festival which will also feature a range of attractions including stalls and live entertainment.
Organisers are still looking for donations of £30 from local businesses to support the event - and cover the cost of closing town centre roads.
Business owner Sue Winter said: “It promises to be a great day. We’ve put together a whole range of things. There will be something for all ages.”
*Any business who wants to support the event can contact Sue at Winter Sun in Old Fleece Court or on 01507 525544. Anyone wanting a stall should contact the website www.horncastlefestivals.co.uk.
*For more information on SO Festival and to download the programme, visit www.sofestival.org/downloadprogramme or follow us @SOFestival on Twitter.