VIDEO: Tour de Tesco to benefit Diabetes UK

Tesco staff have banded together in order to support Diabetes UK by cycling the aptly named ‘Tour de Tesco’, using two exercise bikes installed in store.

The public in Horncastle are encouraged to show their support from Monday July 18 to Sunday July 20 by donating money while staff cycle the distance between the shop in Horncastle and the Champs-Élysées in Paris - a whopping 663km.

To help celebrate the Tour de France coming to the UK, Tesco staff will also be getting into the competitive spirit by competing in a “Messieurs vs Mesdames” cycling contest in the foyer. Colleagues will be wearing fancy dress and running cheese tasters to encourage customers to donate to Diabetes UK, their National Charity Partner.

Paul Amadi, Director of Fundraising for Diabetes UK, said: “It’s great Tesco colleagues at Horncastle are embracing the cycling theme and going the distance for their Tour de Tesco event in support of the partnership between Tesco and Diabetes UK.

“The money raised will go towards supporting the 3.2 million people with diabetes in the UK and help people at high risk of Type 2 diabetes reduce their risk of the condition. We are very grateful and I would encourage people in Horncastle to come along on the day and show their 

Ben Manuel, store manager at Tesco Horncastle said: “We are looking forward to some friendly competition at the Tour de Tesco cycling event in store. It’s going to be a tough challenge cycling 663km over a weekend and we hope our customers will cheer on our teams and help us raise as much as we can for Diabetes UK.”

More information about the National Charity 
Partnership between Tesco and Diabetes UK is online at