Businesses in Woodhall Spa admit they are “counting the cost” of roadworks which have effectively closed the village at night.
For the last two weeks, contractors - working on behalf of Lincolnshire County Council - have been re-surfacing the B1191 which runs through the centre of Woodhall.
Station Road and The Broadway - lined with businesses - have been closed on weekdays from 6.30pm until midnight.
A lengthy diversion has been in operation, adding to the confusion.
Now, owners of businesses which rely on night-time trade have told the News they have missed out financially.
Stefan Dutchyn, landlord of The Mall public house, said the loss of trade had knocked his businesses “sidewards.”
Alex Abraham, assistant general manager at The Inn, admitted business had suffered.
He revealed the hotel had put up a notice in reception, apologising to guests about possible disruption.
He said some guests had struggled to find the The Inn because of poorly signed diversion routes.
Other guests had been moved to rooms at the back of the hotel - away from the noise of the contractors.
He confirmed one customer had received compensation.
Mr Abraham said: “The roadworks have been an issue for us - and a lot of other businesses which rely on night-time trade, particularly the restaurants.
“We appreciate they (the works) have to be done at some point, but we will definitely be glad to see the back of them.
“Apart from the noise, one of the problems has been people actually getting here.
“I don’t think the diversions have been very clearly signed.”
Mr Abraham also said he thought contractors could have worked on one side of the road - leaving the other open for traffic.
He added; “To be fair, they (the contractors) have been pretty good and they’ve generally knocked off at midnight which has helped.
“Day time trade has not been affected and fortunately, it looks like it will all be finished for Easter when we are really busy.”
Mr Dutchyn echoed those comments. He said: “Everyone is complaining. It’s hell. It’s hit our night-time trade for six.
“We had a quiet start to the year and then this - just when the season is starting.
“I can’t understand why they’ve had to close the whole of Station Road either. It’s madness.”
Lincolnshire County Council say they have tried to keep disruption to a minimum and stress the new surface will prolong the life of the road.