The astonishing cost of helping saving lives across Lincolnshire will top more than £1m, a Horncastle based charity has revealed.
Officials at the Lincolnshire Integrated Voluntary Emergency Service (LIVES) say they need £1.1m to cover operating costs over the next 12 months.
The organisation - which is largely dependant on volunteer responders - attends more than 1,400 call-outs every month.
Only last week, LIVES medics were first on the scene at what proved to be a fatal accident in Horncastle.
Stephen Hyde, LIVES’ marketing manager, admitting raising such a significant sum was a daunting task.
However, he said the charity was determined to succeed because without its efforts, more people would die.
Mr Hyde explained around £300,000 of funding was secured from health service sources.
The rest - around £800,000 - comes from donations and fundraising efforts.
He said: “It is a major challenge but we have got to do it.
“We get a lot of support. It doesn’t matter whether people raise £20 or £30 - or £30,000. Every pound helps.”
Mr Hyde highlighted two recent efforts which have helped boost the charity’s coffers.
Organisers of the of the annual Tennyson Eight Mile run handed over a cheque for more than £800 - the proceeds from the 2014 event.
And local councillor Bill Aron raised £1,450 by completing the Lincoln Santa Fun Run. It was the largest amount raised by any of the runners.
Mr Hyde said the figure raised by Coun Aron would fund a rural responder group for an entire year.
He added: “These are the type of donations we rely on. They literally are our life blood.”
Mr Hyde revealed it was hoped to expand the Tennyson race into a bigger event this year, attracting more than 200 runners.
He added: “It is already very successful. It is well organised but it would be great to think we could get even more people taking part.”
*LIVES is still looking for people to raise funds by competing in the Lincoln 10K run on Sunday March 22. Anyone wanting to enter to should contact firstname.lastname@example.org or 01507 525999.