East Lindsey District Council is doing everything it can to halt a worrying decline in the popularity of Horncastle historic market.
There has been mounting concern about the number of stalls at markets on Thursdays and Saturdays.
ELDC markets manager Esther Belton attended to a meeting of Horncastle Town Council last week.
She admitted there had been a decline in the number of traders year-on-year although actual ‘bookings’ had increased.
She said the difference was down to traders not turning up on market days, even though they had booked and often paid for places.
However, she assured councillors that stringent efforts were being made to boost the number of stalls.
Mrs Belton said: “There have been new traders but it is getting footfall from visitors to keep those traders there.
“We are working on advertising markets and we are working with Call Connect who bring people into town on market days.”
She admitted regulations meant banners promoting the markets could not be displayed.
She also said the Department of Transport had rejected a request to erect new signs advertising markets.
On a positive note, Mrs Belton said school pupils had taken promotional leaflets home and that had led to an increase in shoppers.
She also revealed other schemes were under consideration, including offering a rent reduction to new traders.
She added: “I have spoken to traders and we are trying to get together and discuss any ideas they have to take things forward.”
A spokesman for the traders told the News they had a number of initiatives, including reducing car parking charges to £1 on market days.
Town councillors suggested several ways of attracting traders and shoppers, including a continental style market.