ELDC slammed over sign ‘threat’

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A Horncastle businessman has slammed East Lindsey District Council for threatening to prosecute a shop owner for failing to remove a sign that she never even asked for in the first place.

The banner style sign is attached to buildings in Banks Street and promotes shops on North Street.

ELDC confirmed it had received a complaint about the sign, which is in a conservation area and stressed it is the responsibility of the tenants or owners of the buildings to remove it.

However, former town councillor Richard Barker has written to ELDC on behalf of Paula Chapman, business owner and tenant of ‘Touchwood’ on the corner of Banks Street and North Street.

He says that the council’s contention that the sign is the responsibilty of Mrs Chapman is “wrong and legally flawed.”

He adds that witnesses confirm the sign was put up by an ELDC councillor, prior to the town’s 2012 Christmas Market.

Mr Barker said: “The business owner is a tenant and has no liability regarding the sign and was not in any way responsible for it being printed or erected.”

He says that when Mrs Chapman spoke to ELDC, she was “appalled” by the attitude of an employee after being told to “use a ladder to take down the sign.”

Mr Barker added: “Businesses need all the help they can get so asking for this sign to be removed is totally unnecessary.”

He claims there are far more intrusive signs in the conservation area - notably on the Bull Ring bridge.

An ELDC spokesman said: “Advertising law is clear that the sign shouldn’t be there and we have written to tenants and landlords/owners of the buildings concerned asking them to make arrangements for the sign to be removed.”