Retail giants Tesco has reaffirmed their commitment to Horncastle after the opening of their town centre store following a £1.2m revamp.
The new-look store - off Watermill Road - boasts several new features, including an in-store bakery, a new deli counter and an improved fruit and vegetable department.
A number of behind-the-scenes improvements have also been made to create a better working environment for employees.
The new-look store officially opened on Monday and shoppers said they were delighted.
Irene Atkinson, of Horncastle, said: “The bakery will make a difference. I’d like to have seen a few other things as well - like a fresh fish area and hot-food - but you can’t have everything.”
The re-opening followed speculation about Tesco in the town, ever since plans for a new supermarket off Lincoln Road were rejected.
More recently, the store site had been linked with rumoured takeover by either Aldi or Lidl but it appears Tesco has no plans to move.
No details of the cost of the revamp have been supplied but sources suggest it was in the region of £1.2m.
To celebrate the changes - and to thank customers for their patience - staff made several presentations on Monday.
Together with store contractors Carter Builder, Tesco handed over £1,500 to the town’s Community Centre.
Age UK Lindsay received a donation of £1,000 and the Lincolnshire Wolds Federation (St Lawrence School) £500.
The latter two organisations were nominated by residents and customers as part of the Tesco Helping Hand competition.
Store manager Ben Manuel said: “We’re delighted with the refurbishment. Not only are we able to provide our customers with an improved experience, the investment has created a better working environment for our staff.
“The store has a much brighter and more modern feel.
“It is really important to us that we play an active and supportive role in our community and we are pleased to be helping Age UK Lindsey, the Lincolnshire Wolds Federation and the Community Centre.
“We are really looking forward to welcoming customers. These changes have been made with them in mind.”
Tesco also invited students from two schools to enter a poster design competition.
Joseph, age 12, from St Lawrence School, won the competition and 30 tablet computers for his school, as well as a £25 gift card for himself.
The colourful artwork by Joseph will now feature on the sides of 5,000 hessian shopping bags for life that will be given to Tesco customers.
Michelle Hockham, headteacher at St Lawrence School, said: “I’m so excited for Joseph and having his design printed on the bags is a fantastic way of displaying his work.
“I’d like to thank Tesco for their generous donation.”