Elsham-based Pipers Crisps has been voted Britain’s best brand of savoury snack for an unprecedented fourth year in a row.
Pipers once again topped the survey of speciality food products on sale in UK delicatessens, farm shops and food halls, as voted for by retailers themselves.
“We’re delighted to have won the Best Brand accolade not once, but four times in a row,” said Pipers Crisps’ founder Alex Albone.
“It’s an especially important award because it’s voted for by the retailers themselves; our own customers.
“It shows that we’re not only doing the right things, but we’re also doing them well.
“A consistently high quality product, exceptional customer service and great distribution – these are clearly valued by our loyal, independent retailers and their customers.”
Mr Albone reckons more than half a million people across the UK sampled the company’s crisps in 2015, many for the first time.
“We targeted a lot of popular, family events throughout the year to increase our exposure and reach,” he added.
Each winning trainer at Market Rasen Racecourse is also presented with a box of Pipers Crisps, courtesy of an arrangement between the two establishments.