The time was right for a Woodhall Spa golfer when he scored a hole-in-one during a recent club competition and was rewarded with a limited-edition watch as recognition for the achievement.
Jim Lee, 65, carded his ace on the 120-yard, par-three 14th at South Kyme Golf Club.
The 15-handicapper was rewarded with membership of the exclusive BOSS Watches H1 Club - and a specially-commissioned, commemorative timepiece.
Jim said: “I was playing quite badly when we reached the 14th hole.
“I took my shot – eight iron – hit it sweet, one bounce, six foot roll, in she went – first ever hole-in-one.”
BOSS have again pledged to reward club golfers with an exclusive watch for every hole-in-one recorded during a club competition in 2014.
The German company gave away £600,000-worth of limited-edition mementos in 2013 – and Jim is among the latest to achieve the feat this year.
Stephen Brydon, commercial director for MGS Distribution, the official licenced UK distributor for BOSS Watches, said: “Congratulations to Jim on achieving golf’s Holy Grail of a hole-in-one.
“To the majority of amateur golfers, recording a hole-in-one will be the most memorable thing they achieve in golf – a once-in-a-lifetime experience probably – and we want to ensure they have much better memories than merely a dent in their bank balance after buying drinks in the clubhouse.
“The exclusive watch is available only to golfers who record a hole-in-one. It will provide a constant reminder of the achievement and also help to ensure they’re never late for a tee-time again.”