On leaving Horncastle on Sunday, August 24, going in the direction of West Ashby, I was gob-smacked to see the sign had gone up at the place that sells turkeys, informing passers by how many days it is until Christmas.
Not everybody looks forward to Christmas, or wants to be reminded how fast time goes.
Are these people so desperate to find custom they have to start advertising four months before Christmas?
The sign is also a distraction for motorists who need to be concentrating on their driving.
A West Ashby resident
Name and Address supplied