Horncastle Police are promoting a county wide scheme designed to stop people drinking and driving over the Christmas period.
The police have teamed up with the Lincolnshire Road Safety Partnership to warn about the dangers - and consequences - of drink driving.
The campaign logo is “Drinking and Driving? Don’t Wreck Christmas.”
It also carries the message: “Tis the season to be jolly. Drink and drive and yule be sorry.”
A police spokesman said: “It is almost impossible to be certain that you are fit to drive if you have consumed alcohol.”
The campaign points out the human body process alcohol at around one unit per hour - the equivalent of one third of a pint of beer or half a standard 175ml glass of wine.
However, it points out various factors have to be taken into consideration including age, gender, weight, whether food has been consumed and what type of alcohol has been drunk.
The message to motorists is anyone convicted of driving while drunk could face a six month prison sentence and a fine of up to £5,000.
The charge of being drunk in charge of a vehicle carries a hefty fine and a prison sentence of up to three months.
Any ban stays on licences for 11 years and leads to higher insurance premiums.
Drivers have to apply to have a licence re-instated and could face problems hiring vehicles.
They could also lose their jobs and be denied access to some countries, including America.
Any incident leading to a death could result in an offender being sent to prison for 14 years.
The campaign warns: “Could you do your job without a licence. Would you keep up your mortgage payments?”