Staff at two local branches of the Lincolnshire Co-op are helping to clock up 12,000 miles – one for every person living with dementia in Lincolnshire – in a bid to raise money for Alzheimer’s Society.
‘Miles for Memories’ will see staff from food stores and pharmacies to travel branches and post offices join forces to complete as many miles as possible in any way they choose, the wackier the better.
The team at Horncastle Travel will be cycling a 14-mile route along Viking Way from Horncastle to Woodhall Spa and back totalling 56 miles between them.
Staff from Tattershall Food Store will rack up miles on an exercise bike in their outlets during the two weeks.
Teams can do a sponsored run, cycle, walk or even a fancy dress three legged race to add miles to the combined target of 12,000.
People will be able to see the numbers going up on a totalizer on Lincolnshire Co-op’s website www.lincolnshire.coop/milesformemories
The challenge, which will include staff from across Lincolnshire Co-op’s trading area, will take place during Co-operatives Fortnight (June 21 to July 5).
The Co-ops Member Engagement Manager Richard Whittaker said: “We hope our customers look out for events going on in their local outlet and really get behind our colleagues and show their support for such a worthwhile charity.”
The Alzheimer’s Society is Lincolnshire Co-op’s Charity of the Year for 2014 and all money raised will go towards providing life-changing support.
So far colleagues have raised more than £32,000 with fundraising events.